In early 2017, we wanted to modernize our brand at iLearn and better describe how we fit into the K12, college, and home markets.

As I was working on rolling out support for introducing iLearn to the home school market, I took on the task of mocking up some designs for our marketing pages. Below are those mockups.

(I've unfortunately lost several but here are the ones I still have.)

This first one is my personal favorite. It was the last iteration I created, and I felt I finally reached a good balance for all three markets with a playful unique look. This mock was for the main home page.

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/aa60df54-cc34-4568-9720-67abad832b09/iLearn_Homepage-2-min.png

Another iteration for the main home page of iLearn. Similar to my favorite above, it has different header and footer treatment.

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/616304e6-e9fe-4260-be4a-bf30ea0e41fb/iLearn_Homepage-min.png

This is an iteration on just the K12 path. Many of the elements are the same from the home page.

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/415b4d2f-e735-46b8-bfe4-250d940f9093/K12_Home-min.png

You know those annoying full page overlays that popup as you move your cursor to the navigation bar? Yeah, we toyed around with that idea as well.

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/e34ea216-022d-4716-80a9-f8279db764dd/About_to_Leave_Page-min.png

Unfortunately, I left iLearn before any of these mocks could become reality, and none of these styles were implemented. I'm also disappointed that several iterations and sketches I did I've since lost.